The story telling feature of Instagram is reaching a great height. As we all know that business too is using different social media platforms for the upliftment of their business. And when it comes to Instagram it is providing a great platform for the businesses.

With it’s latest feature updates, Instagram is attracting the throng of businesses towards it. The storytelling features are offering a new concept to boost up the engagement of people.

Hope you all might be knowing about the Instagram stories. Still, let’s just have a quick recap on this.

Instagram Stories

Instagram Stories

It is the photos and videos sharing app which enables the users to share their photos as well as videos in a slideshow format. Well, I have a good news for the one who is regular with the use of Instagram. Guess what? Now users are able to share up to 10 photos and videos in a single post. The one who is not using Instagram regularly it is not a big deal for them but the one who are regular with the use of Instagram, they know the importance of this.

Why should Businesses opt for the Instagram Stories?

We all know that Instagram stories were introduced in the year 2016, August. It has created a significant response in less than 6 months on Instagram but Snapchat took 6 years to get the same. Not only people are involved in this, one-third of the stories are from the businesses. The point to be noted is that one in five stories on Instagram receives a direct message from it’s viewers and about 70% of stories are viewed with sound on.  600 million users are using this app and about 95 million photos, as well as videos, are shared every day. It’s up to you whether to use Instagram Stories or Snapchat but the stats say that nearly 50% of brands are using Instagram.     

How one can get Instagram Stories?

Well, it’s not a big deal to have Instagram stories if you are having Instagram you will have Instagram stories. There is no additional step required for the Instagram stories.  

Another thing which you need to take care of is, that what are the features you will get in the Instagram stories. So let’s check out the features of Instagram stories.

Features of Instagram stories


Instagram allow its users to spruce up their stories by using filters. Once you have clicked photos or shot a video, you just have to swipe for the options available. It also offers different drawing options to present your inner artist. Just have a look.


You can find three tools, which are found on the top of the screen. According to your choice choose the drawing tool and select colors and show your hidden talent.



If you wish to mention some text then you can use the Aa icon and write whatever you wish to mention about the picture.


Well, we cannot imagine social media without emoji. So to fulfill this desire Instagram has offered a variety of sticker options. You can also find customized sticker options which allow users to add location, weather and time of the content. And no need to worry about your location as it is not shown on the location page.



Users are allowed to share photos and videos and in additional to that users can capture GIFs that loop forward and backward. With this feature, you can delight your users.



You are also allowed to add links to your stories. Instagram has experimented by mentioning See More links at the end portion. The viewers who are watching your story can either swipe to view or can tap on to See More.


So how business can take the advantage of Instagram Stories? Then let’s see the same.

What is Best Practice for Instagram Stories?

Tell stories

This is the most amazing way to get connected with people. The thing which you should consider here is that your story should have more than a couple of snaps or the video clips. Since all the elements will play together in a slideshow way so you have to be quite conscious that they should tie together.   

Provide value

This is another concerned topic that your stories should provide values for your viewers and audience. Stuck with your goal it might be entertaining people, providing some information or anything else. Be sure that your viewers return to you for getting more.  

Be authentic

Instagram stories and Snapchat are the platforms which are designed to be looked as if it was captured (even if it is not). Your stories should have fun so that to gain engagements but should be similar to your content. This is a great platform to show your creativity and experiments.

Promote your story

As we all know that Instagram stories last only for 24 hours. During this time it will appear in the stories bar. If you have devoted time, resources and energy for your story then make sure that your followers see it. You can add a relevant content with your story and check out the views.   

Over to you

The above-mentioned were some of the ways how businesses can use Instagram stories to uplift their business. Hope I was able to let you know the same.

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